Kellogg's confirms cereal favorite has been discontinued with no plans to bring it back

Publish date: 2024-06-16

BREAKFAST lovers have begged Kellogg's to bring back one of its iconic defunct cereal brands.

Fruit Harvest was a flaked whole wheat and rice cereal with several different kinds of dried fruit and slivered almonds.

The product came in four different varieties: strawberry and blueberry, apple cinnamon, banana berry, and peach strawberry, the YouTube channel Cereal Time TV reported.

Fruit Harvest was available on store shelves nationwide between roughly 2002 and 2011.

But more than a decade after the brand was discontinued, cereal lovers are still asking for its return on social media.

"Can you please bring back Fruit Harvest ?????" one Twitter user asked Kellogg's last month.

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"We are sorry one of your favorites has been discontinued," the corporate account responded.

"Unfortunately, this product was discontinued due to low sales. As of right now, we have no plans to reintroduce it.

"I'll be sure to pass your comments along to our team."

But before the cereal was discontinued, Twitter users were loving it.

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"I finally ate the fruit harvest cereal I effin LOVE it," one user said back in 2011.

"My milk turned purple."

It was a key part of another Twitter user's daily routine at the time.

"Nothing like some Fruit Harvest cereal and a cup of mixed berry yogurt to get your day started off," they said.

"The sunshine looks great this morning."

Fruit Harvest isn't the only defunct Kellogg's breakfast cereal some consumers want back.

Customers have been asking for the return of Multi-Grain Start.

The cereal marketed as "a smart start for active people," was debuted in the 1980s and discontinued in 2018.

Health nuts would also like Kellogg's to bring back FiberPlus Berry Yogurt Crunch.

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The cereal available between 2010 and 2013 was similar to Fruit Harvest, but had yogurt clusters instead of slivered almonds.

Fans also miss Rice Krispies Treats, a traditional puffed rice cereal with the addition of sugary marshmallow globs.

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